The Importance of Effective Advertising

Finding the best tenants and eliminating vacancies in your Sacramento rental home means successfully coordinating a marketing campaign. Having an attractive rental property with little exposure prevents you from earning optimal returns from your investment property.

Which is why we at Peak Residential has put together this guide as to how a successful landlord markets their rental in Sacramento. Being able to advertise your rental effectively means it’s easier for you to gather a sizable pool of prospective renters. If you have plenty of applicants, then it’s easier to find a high-quality tenant to occupy your rental home.

Having great tenants living in your Sacramento property ensures that you’ll have regular monthly income and a well-maintained rental home. Good advertising leads to connecting with great tenants and a well-maintained rental unit. The expert’s property managers at Peak Residential recommend the following tips for advertising your rental:

Improve Your Photographs

Often, prospects scroll through property listings and pause when they see beautiful property images that catch their attention. So, it pays for a landlord to deliver quality photos knowing the large role they play in advertising your home.

Stage your Photography

Presentation and staging is very important when capturing great photos. So, make sure your environment is clean, clutter free, and all garbage is removed. Make sure that your unit looks desirable to live in.

Your photo’s must entice viewers to imagine how it would feel like to make it their place of residence. Clear out dirty corners and dust off the surroundings.

Light the Scene

Make it a point to shoot your Sacramento property photos in the daytime. Good lighting can make the images stand out. If it’s a cloudy day, then use some lighting equipment when capturing images.

Use Angles

Take time to consider the angles of your pictures. Plant yourself in a corner to get the maximum space. Go for a natural look so the photos you create are as close to reality as possible.

Prepare a Shot List

Having a shot list ensures you won’t forget to film vital parts of the property such as:

·        Bedrooms

·        Bathrooms

·        Kitchen photos including appliances

·        Dining areas

·        Living room and family room areas

·        Outdoor spaces

Remember to fix any maintenance issues in the property and take pictures outside your Sacramento rental home as well so the viewers will have an idea of the neighborhood. When shooting photos, use a camera that will give you high-definition images, so it looks more professional.

Craft Great Copy

You now need to match the beautiful photos you’ve produced with engaging property descriptions. Great copy will be a unifier in your Sacramento’s property listing. So, focus on creating an effective headline and interesting property description.

Use a Headline Formula

Headlines introduce your rental to the viewers. So, if your headline is effective, it can draw in more prospects. You can use this formula in your rental ad to attract more potential renters in Sacramento:

Rent price + no. of bedrooms + no. of bathrooms + property type + location + major selling point. This provides the essential information that renters are looking for and they can filter the property they’re searching based on the price, location and size of the unit.

Write a Description

Writing a description should be geared towards your target audience so they can have a more concrete idea of what it means to live in your Sacramento rental home. Talk about the amenities you offer and the standout features.  You can also cover essential details such as restrictions and policies to filter the tenants from the start. Your viewer may be looking for a pet-friendly rental so mentioning your pet policy early can shed a light on your rental rules. 

Distribute your Ad

The more people who view your adverts, the more prospects will apply. So, it’s a good idea to advertise on popular listing sites such as Zillow, Hotpads and Trulia.

Aside from online marketing, you can also use yard signs where people pass by your rental can catch a glimpse of it. Another way to distribute ads is to give out flyers at the local shops and community events.

You can also choose to syndicate ads on multiple sites. Hiring a property management company also gives you access to this service.

Monitor and Update

Simply posting an ad about your Sacramento rental home is insufficient. You will need to consistently monitor and update the advert depending on the people who apply.

You can even boost your rental ads, so it gains more views compared to your competitors’ ads. This is a cost-effective investment that you can consider achieving more exposure to your Sacramento rental property.

Bottom line

Having a great rental unit is just the start. You need to gain the right attention when advertising it. There are three areas you can work on and improve such as creating good photos, writing excellent copy and effectively distributing your ads.

If you have less time to market, screen tenants or want more professional help, you can decide to hire a trusted property management company like ourselves at Peak Residential. We also offer many other services such as crafting lease agreements, maintenance and rent collection!